“In 2018, we returned to the present for a series of sequel campaigns inspired by Miami’s many sides, beginning with the dark and serious ‘VICE Nights,’ then the more relaxed and mellow ‘Sunset VICE,’ and finally, the bright and energetic ‘ViceWave.’ Each campaign has pushed us further and further outside the creative confines of the HEAT brand and each has been hugely successful and a ton of fun to work on. “In 2017, VICE began as a journey-a trip back through time to a reality where 1988 never ended,” said Jennifer Alvarez, Vice President of Creative and Digital Marketing. The uniform celebrates the pink and blue gradient, which has been a staple in all of the previous VICE campaigns. ViceVersa also leverages the uniform’s unique design via illusions, mirroring, and reflections. But it also honors HEAT history, with traces of previous VICE uniforms featured throughout. It has singularity, sporting a design unlike any HEAT or NBA uniform before it.
ViceVersa has duality-existing as either pink or blue depending on your point-of-view. ViceVersa isn’t necessarily a destination-it’s a feeling, a mood, an energy.
ViceVersa fast-forwards VICE to where it’s never been before: the Miami of a not-so-distant tomorrow. Presented by American Airlines, ViceVersa is the finale of the enormously successful VICE campaign. Our “ViceVersa” City Edition uniform is here.